MBBS in Abroad
Ensure Education  Logo
Home
ensure tv icon Ensure TV

Follow Us

carrier
||Arts & Entertainment||
carrier
Written by Mumtaj Khan
Jan 30, 2026

The Art of Persuasive Writing: How to Become a Copy Writer

Copy Writer the name itself shows that it is a professional writer who writes appealing and catchy copy with the consideration of the need of a given advertisement program.The primary role of the ad is to attract the masses to use the advertised product or services by focusing on the sunny side of these products in a presentable manner. This has presented a challenge to marketers to attract the potential consumer to cut-throat competition. This has compelled the marketers and producers of the goods and services to require an alternative method to attract the consumer. This small term different is the one that is making a full-fledged advertisement industry. An independent study of Indian Advertisement industry has revealed that all by itself, the industry has grown by 1000 Crores to 11,500 crores within a span of only ten years. This is an indicator of the potential of this industry in the future.

In line with the growth of the world advertisement sector, in general and Indian advertisement agencies, in particular, the need of trained professionals has also gone up to match the demands and to elevate the standards of professionals that are involved in this sector, at various stages of the actual advertisement making i.e. starting with the idea development till the live advertisement on the mass media i.e. T.V etc.

Such professionals are Copy Writer, Visualiser, Creative Directors, Producers, Media Planners etc. And it is the Copy Writer who must write the Scripts, Jingles, Slogans, and above all the Punchlines ( THANDA MATLAB COKA COLA, NEIGHBours ENVy OWNER- PRIDE. IT IS THE COOLEST ONE, etc.) which are dominant factors in sewing a consumers attraction to the advertized matter. The stakes of the promoters in these professionals are very high, and this increases their works, so that any slight incompetence of these professionals can either complete or ruin the entire advertisement campaign.

It is therefore a must that a Professional Copywriter must be well trained as well as the gained qualities of imagination and far-sightedness in their specific field. It is ranked among the most glamorous and exciting careers in the young generation today. It allows one to release their creative potential to very high level. The potential of making a lot of money using copywriting Career is huge provided one is more than determined. However, this is a profession at the same time such profession that requires high perfection, work, high degree of patience.

Adolescents who have this passion and ability to work hard can earn money and enjoyment and become top in this career within a short time. But to attain such heights then one must work and he must have the basic knowledge related to this field. To this end, there are designated short and long-term courses that one will be required to pass through.

Copy Writer Eligibility

Educational Qualification

To pursue a course in this field, one has to be holding a Bachelor degree in any field preferably with Social Sciences, Liberal Arts and humanities with not less than 50 percent marks.

Copywriter Required Skills

  1. A good mastery of language and very high imaginative powers are the high skill necessary to be a successful copywriter.
  2. Another trait that is necessary to develop into a Copywriter is creativity to play with words.
  3. A successful copywriter must have the ability to work long hours and that too within a short time.
  4. A copywriter should possess very good communication skills because he has to collaborate in a team, which may include employees representing different departments of the organization.

How to become a Copy Writer?

In order to achieve the status of a Copy Writer, it is necessary to comply with the steps provided below:

Step 1 : Interested candidate must attend an entrance exam which is administered by different Institutions/ Universities etc that offer a Diploma and Post Graduate Diploma of 1 year or 2 years. Other than this, short term certificate courses are also available. There are however other colleges that also admit based on the percentage of marks achieved in the qualifying class.

Step 2: Once this 1 - 2 year course is concluded, a person has to complete all the major areas of the advertising field and only then he can join any advertising agency or begin his own business of making advertisement by tying up with an organization that is already doing good in this sphere.

Copy Writer Job Description

  1. Add high involvement social media content that speaks in the voice of our brand.
  2. Work with Marketing, PR and Customer Experience to come up with diverse content marketing resources.
  3. Deliver quality content without making any errors and in accordance with the style principles of the company.Transume creative direction and relay the points of creative briefs to persuasive copy concepts.
  4. Multi-task with short-term projects at the same time.

 Prospects and Job Opportunities of the Copy Writer Career

Copywriters have enormous employment opportunities both in private and in the state and the Centre Governments in the private as well as in the public relations organizations. The employment opportunities in this sector would be based on the area of specialization and abilities that one has to create masterpieces. The copywriter Jobs are offered in advertising agencies, tourist agencies, etc. and nowadays they are even able to find work with such people like political figures, models and film stars where they can write a short slogan to them because they want their rallies, concerts or shows to be arranged in the most professional manner.

Copy Writer Salary

The new professional can receive anything between 20,000 to 25,000 as far as salary and other remunerations of a Copy Writer are concerned. One can earn up to Rs. 35,000 per month and above after acquiring some on job experience. When he goes to his own business then he can receive at least Rs. 1,00,000 per catchline. All these financial proceeds are based on individual capability.

Frequently Asked Questions

A copy writer is a professional writer who creates persuasive and engaging content for advertisements, websites, emails, and marketing campaigns.
You can become a copy writer by developing strong writing skills, learning marketing fundamentals, practicing copywriting techniques, and building a portfolio.
A degree is not mandatory, but education in English, journalism, marketing, or communication can be helpful.
Key skills include creativity, persuasive writing, research, audience understanding, SEO basics, and communication.
Types include advertising copy writers, digital copy writers, SEO copy writers, email copy writers, and brand copy writers.